Kepentingan Program Realiti Televisyen Islam Sebagai Mekanisma Dakwah Kontemporari di Malaysia
The Importance of Islamic Reality Television Programmes as A Mechanism of Contemporary Da’wah in Malaysia
Keywords:
Islam, da’i, da’wah kontemporari, program realiti televisyen IslamAbstract
Mekanisme dakwah melalui program realiti televisyen Islam merupakan salah satu usaha dakwah untuk mengaktifkan aktiviti dakwah pada era ini. Penyampaian dakwah santai menjadikan inti pati dakwah lebih menarik dan mudah diterima oleh masyarakat. Kemunculan program realiti televisyen Islam ini menyebabkan bidang dakwah diberikan nafas baharu. Oleh itu, kajian ini dijalankan untuk mengkaji perkembangan dakwah melalui media massa di Malaysia. Kajian ini juga membincangkan perkembangan program realiti televisyen Islam di Malaysia dan kepentingannya sebagai mekanisme dakwah kontemporari di Malaysia. Kajian ini telah dijalankan secara kualitatif dengan menggunakan kaedah temu bual mendalam untuk mencapai objektif kajian. Sepuluh informan telah ditemu bual iaitu empat peserta, empat murabbi atau pakar rujuk Islam dan dua pengamal media bagi program realiti televisyen Islam. Kajian mendapati bahawa program realiti televisyen Islam yang menggunakan pendekatan dakwah santai bermanfaat ini mampu menarik penonton untuk lebih mendekati dan menghayati Islam. Hal ini membuktikan bahawa program realiti televisyen Islam bukan sahaja memberikan sumbangan kepada usaha dakwah kontemporari malahan di Malaysia, selain memberi dimensi baharu kepada dakwah kontemporari di Malaysia.
Abstract
The mechanism of da’wah through Islamic reality television programmes is one of the greatest efforts initiates to spur da’wah today. The delivery method of da’wah in light and leisurely style makes the essence of the Islamic message more interesting and accessible to the public. The emergence of the Islamic reality television programmes gave the new dimension of da’wah. Therefore, this paper aims to discuss the development of da’wah through mass media in Malaysia. This paper also explores the development of Islamic reality television programmes in Malaysia and its importance as a contemporary da’wah mechanism in Malaysia. The qualitative approach was applied through in-depth interviews to achieve the research objective. Ten informants were interviewed including the four participants, four murabbi or Islamic experts and two media-practitioners of Islamic reality television programmes. The study revealed that the Islamic reality television programmes in Malaysia have applied light and leisure methodology and practical approach that could attract viewers and bring them closer to Islam. Islamic reality television programmes have contributed to religious efforts in the society and give a new dimension to contemporary da’wah in Malaysia.
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